The other day, searching for a word in the DISC, Dictionary Italian Sabatini sacha shoes Coletti, acronym-naming sacha shoes of that dictionary I gave her during college and yet another example, in my opinion, not the general brilliance of acronyms (with a few exceptions such as Asics "Anima Sana In Corpore Sano) I put the eye on Subbuteo, sacha shoes a trade name that, for the influential authors of the work, it makes sense to include as lexicalized name now. (Conceived and written sacha shoes by the way, given the tools that computing proposes, it would be interesting that future dictionaries online or disc-or would offer everyone a query filter of trade names incorporated in them.), I think there is a generational gap, Subbuteo is lexicalized to a part of the population that in this particular game table has been passionate. Now, do you want to fashion, either by the widespread diffusion of the console, sacha shoes it would be interesting to see who knows this word. What I mean is that a name lexicalized should have a high reputation (on the problem of the reputation of the words DISC prensenta as a good dictionary, highlighting in gray words on which you can bet to "get out" fairly easily, those few thousand words on which, for example, those who provide information or who writes for the Public Administration should grow to a) . There are some names that are lexicalized perhaps for a season, then, for various reasons, they can go back to being what they were / are: trade names. A reason to not be in a hurry to include trade names in dictionaries? For example what happens with K-Way (cappauei, in my dialect) is proving that: a name lexicalized many years ago, through a re-launch and recovery operation, wants to go back to being what it was / is, a trade name, a fashion, a brand (to become the lexicon, for a brand, it is a symptom of high repute but it is not the best of all possible fates, indeed.) For the same reasons, Post-it approaches the word "brand" to its name (you see it well in the back) Jeep and communicated for years "Jeep. There's only one ". Become a lexicon is a guarantee of notoriety, but may require significant efforts in brand communication. After a few posts dedicated to lexicalization, I refer you to the new web resource selected, accessible by clicking the green moose on the right: a contribution of Vittorio Coletti on marchionimi sacha shoes and trade names.
Interesting. From passionate about the game I can only hope that the name Subbuteo is lexicalized ... In fact it is the only name by which indicate that type of game, with much more appeal than "table sacha shoes football" and is of immediate recall in discussions between boy who was between the seventies and the nineties. Just a curiosity, referring to the post on pronunciation, in the booklets that accompanied sacha shoes the first packaging of the game, the manufacturer had taken care to indicate the proper pronunciation of the name: sub-bew-to Delete Reply
Alberto Cellotto Brand naming. The name-brand within the system sacha shoes Cleup
Since 2001 I am interested in names. I started with the brand names, product and company for the dissertation. The argument then became a book (Brand naming.'s Name-brand within the system, Cleup, 2005). More of my contributions on the subject are scattered on the web and magazines, sometimes I found myself talking about it even in the universities. In short, despite not having done as the other naming the profession, I have not managed to get rid of it. Indeed. I am in this space to reflect on the need to continually find names, not just for children or pets. Playing with a title of an important book by Saul Kripke speak of "necessity of naming". Even the news is in some respects a matter of naming. The artists of the art system work like brand names, new technology and the web have imposed new logical sacha shoes naming. Even the houses (sorry, the residence), in the general mutation of our relationship with the living, seem to need a name, a "supplement of soul" would perhaps Henri Bergson wrote. Of all this story with no particular regularity, in this space.
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