How many products have a plural name? Think of the cookies, such as those to the left. If the person in front of me has the package in hand, certainly ask "I stretch nolita a courtesy to campagnol to?". The brand name and product should, however, be unique, unmistakable. It should therefore be invariable? Always in the singular or the plural? We notice from this example: there is still an open question about singular / plural of brand names, although I am not aware that there is a lot of attention was devoted. For snacks nolita Fiesta, for example, have adopted a name in the singular and difficult to hear them say: "This afternoon I had a snack with two Fiestas." More likely that the speaker says, "I had a snack with two Fiesta." Is often used to name the plurare in the food because it refers to the fact that in the package there is a plurality of objects x. They are then different amounts of cookies and / or snacks inside a package to present to favor the choice of a name in the singular or plural? For example, think of icicles Polaretti for younger nolita children. Your child will ask, "Please, I can eat a polaretto?". In my view, that of singular vs. plural in names is a matter not entirely resolved. The examples that I have done would seem to support the thesis that it is always advisable to adopt a name in the singular. But try to think about what would be the universe nolita of names of the cookies if you suddenly in the package it read "Krumiro." Something there quadrerebbe, there is a certain expectation of names in the plural. Some might argue that in the case of the photo, for example, the real brand is Barilla Mulino Bianco and yet I invite you to think that the brand is also "Puffs", a plural name then sometimes forced to "singolarizzarsi", especially in speech ( and a brand name also lives in speech, not only in writing or in a logo, it becomes a factor when it enters the sociolinguistic discourse). A brand like Mikado then, so as not to change product sector, benefiting the invariability between singular and plural. I purposely exaggerated to bring the argument to the extreme, but I would invite you, however, to consider the advisability of an adoption of a name in the singular or plural in naming your operations, even more so if you do not have a brand like Barilla / Mulino Bianco who, in the end, naming in Italy has almost invented!
The example Fiesta is unhappy sencondo me, or rather, it is a wrong example nolita for the concept that you wanted to say, as I have always nolita felt in my life, saying "I ate two Fiestas." Even the car with the same name, in speech'm almost always say "Fiestas have been three red." It is not so much a question of singular or plural in my opinion, because the example of the Mikado shoes, such as, for example, will never feel saying "it has been two yellow points", but the "two point yellow." Everything is in the name, if you pay less or to a change in the singular or plural. The same currency "Euro", as it has been decided to be invariable, it is commonly used the phrase "Euri". So the question is perhaps even more profound as was described in the article. Reply Delete
Thanks for the very interesting comment. Yes, maybe not perfect examples (or variable depending on the regions of Italy, at this point). However good that the topic interests. How interesting is the femminilizzarsi a name like "Point". I always remember the "Put a tiger in the engine" nolita by Gianfranco Folena. Thanks again, Alberto Delete Reply
Since 2001 I am interested in names. I started nolita with the brand names, nolita product and company for the dissertation. The argument then became a book (Brand naming.'s Name-brand within the system, Cleup, 2005). More of my contributions on the subject are scattered on the web and magazines, sometimes I found myself talking about it even in the universities. In short, despite not having done as the other naming the profession, I have not managed to get rid of it. Indeed. I am in this space to reflect on the need to continually find names, not just for children or pets. Playing with a title of an important book by Saul Kripke speak of "necessity of naming". Even the news is in some respects a matter of naming. The artists of the art system work like brand names, new technology and the web have imposed new logical naming. Even the houses (sorry, the residence), in the general mutation of our relationship with the living, seem to need a name, a "supplement of soul" would perhaps Henri Bergson wrote. Of all this story with no particular regularity, nolita in this space.
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