Since 2001 I am interested in names. I started with the brand names, product and company for the di

A manufacturer of fruit juice can write on the package "low acidity" and extended life uniform to treat this as a plus feature of the product. At the same time may decide to synthesize and especially emphasize this feature of the juice with a symbol "BA" which gives a new name to the product, or in any case a symbol life uniform that is part of the new target configuration of the product.
Watching the image is difficult to understand what I'm suggesting and interesting move made by Santal. Actually there is a precedent in another important producer of fruit juices (and therefore, at least with regard to naming, it is called a me-too life uniform strategy) and I refer to that which seems to strengthen Yoga AQ the idea of a love for the abbreviations in the field of food, a passion first and perhaps unknown appearance only in recent years (think also of Nestlé LC1). It seems that the food industry as a whole, full of names historically abundant, full, communication is "emancipated" by seeking a prerogative of the more technical areas, where the abbreviations are at home. I find it curious that aspect, which is perhaps already too establish trends. Better to speak of a kind of cross-fertilization of naming. If the abbreviations communicate now little within a given area, that's carrying their logic in a new sector, previously occupied by other logical naming, life uniform and discover a new life and a new function. One more reason to study and analyze the naming always in a competitive scenario specific and to reiterate the importance of what is usually called life uniform "communicative context."
Because these reflections naming?
Since 2001 I am interested in names. I started with the brand names, product and company for the dissertation. The argument then became a book (Brand naming.'s Name-brand within the system, Cleup, 2005). More of my contributions on the subject are scattered on the web and magazines, sometimes I found myself talking about it even in the universities. In short, despite not having done as the other naming the profession, I have not managed to get rid of it. Indeed. I am in this space to reflect on the need to continually find names, not just for children or pets. Playing life uniform with a title of an important book by Saul Kripke speak of "necessity of naming". Even the news is in some respects a matter of naming. The artists of the art system work like brand names, new technology and the web have imposed new logical naming. Even the houses life uniform (sorry, the residence), life uniform in the general mutation of our relationship with the living, seem to need a name, a "supplement of soul" would perhaps Henri Bergson wrote. Of all this story with no particular regularity, in this space.
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