No need to panic - we have namely ethics! (But why do not we follow the guidelines?)
Having taught and researched Business Intelligence (BI) since 2008, I wonder something. What happened to ethics, specifically business ethics? When I mention ethics for my bachelor students, the response is often glassy gaze. It mumbled something that they are studying IT, not philosophy. the walking company I follow on conferences and journals, and there is rarely a peep about ethics. The interest is limited to how to encrypt and secure data sources against corruption and burglary. Ethics sell poorly. Why is this so? Should we care? Is it at all worth the trouble to write a blog about it?
Yes! Because: the combination of readily available data from social media, mobile applications, card use, plus modern business intelligence tool creates ethical the walking company problems. More or less untroubled we use Facebook, credit card, Congestion piece, online stores and customer loyalty cards. And companies indulge in our data. They monitor us, categorize us and come with great deals to suit each and every one of us. To make profit, Simplified said by either 1) increase revenue by sending us irresistible advertising, or by 2) reduce costs by focusing on profitable customers, is not in itself unethical (Shultz et al, 1994). It is * way * it is done that is debatable.
Here are four examples. The first two are ethical the walking company issues regarding privacy, which means that you lose control over what data others have about you. The last two addresses individuality that is treated on the basis of data on the merits of others, not your own. One consequence is the stigmatization of certain groups as' single mothers have poor economy. " 1 example. The social media Facebook.
In April we read in Today's Market about an American law student who requested Facebook to receive all the information they had about him (Kibar, 2012). Law student had been a member for 2 years, had 234 friends and was not very active. After several the walking company reminders, he received 1,222 pages of record. It had Facebook saved everything. He rediscovered the data he had deleted. Friend requests he had passively accepted. A list of email addresses he had never given to Facebook. His own facial features. Tourist trail girlfriend had gone to Europe, where she had uploaded images via their smartphone. The author writes laconically that even the Nazis were content with 1000 pages information of their opponents.
What is the problem - we can just all the fuss on Facebook, so we handed the walking company all the information about us? The disadvantage is that you can not delete anything. Maybe you clicked on something by mistake once, or maybe the party pictures are less festive the walking company when you're sober. 2 example. Grocery shop Target
Do you cards when paying in shops, add also left data, as modern BI tools can transform the business of useful information. Such stores can predict what you want before you even know it. An anecdote from Target illustrates (Hill, 2012). A man walked into the store and furiously waved a personalized advertising coupon: "My daughter got this in the mail! You think she should buy baby clothes? She is seventeen the walking company years and going to school. Do you try to encourage her to get pregnant? "Manager apologized and called a few days later to apologize again. At that time, her daughter testified that she was indeed pregnant.
Some of Amazon's success is partly due to recommendations: "People who bought this book before you have also purchased these books." Even when buying something for the first time on Amazon will give you the "personal" recommendations. Later it will remember everything you have purchased, and use these to recommendations. So what if you buy a book about bridesmaids to "Anne" did to her friend's daughter, who was at a wedding? Other customers the walking company before Anne is then typically bought books about the wedding, and so children's books (Laudon & Traver, the walking company 2007). Anne currently has no wedding plans or children, the walking company and zero interest in such books. Therefore, Amazon has given us the opportunity to click on "This is a gift" and "Do not use this information for recommendations."
But where is the "Delete all information about purchases I have made"? Data can be sold to a third party, but what do you make it? A few weeks ago, Aftenposten wrote about SAS 'EuroBonus program. Consideration share bonus program with Lufthansa (Dahl & Bruaset, 2012), Voila, all customer data in the hands of another company in another country with other marketing rules. 4 example. the walking company Insurance the walking company
That insurance companies segment their customers know that. In the state of Georgia, USA smokers pay higher premiums than non-smokers (Turban et al, 2007). the walking company We agree that the "risk groups" pay higher premiums, as is common in auto insurance. It's only right that young boys, who statistically end up in multiple car crash than middle-aged women, should the walking company pay more. Or that e
Having taught and researched Business Intelligence (BI) since 2008, I wonder something. What happened to ethics, specifically business ethics? When I mention ethics for my bachelor students, the response is often glassy gaze. It mumbled something that they are studying IT, not philosophy. the walking company I follow on conferences and journals, and there is rarely a peep about ethics. The interest is limited to how to encrypt and secure data sources against corruption and burglary. Ethics sell poorly. Why is this so? Should we care? Is it at all worth the trouble to write a blog about it?
Yes! Because: the combination of readily available data from social media, mobile applications, card use, plus modern business intelligence tool creates ethical the walking company problems. More or less untroubled we use Facebook, credit card, Congestion piece, online stores and customer loyalty cards. And companies indulge in our data. They monitor us, categorize us and come with great deals to suit each and every one of us. To make profit, Simplified said by either 1) increase revenue by sending us irresistible advertising, or by 2) reduce costs by focusing on profitable customers, is not in itself unethical (Shultz et al, 1994). It is * way * it is done that is debatable.
Here are four examples. The first two are ethical the walking company issues regarding privacy, which means that you lose control over what data others have about you. The last two addresses individuality that is treated on the basis of data on the merits of others, not your own. One consequence is the stigmatization of certain groups as' single mothers have poor economy. " 1 example. The social media Facebook.
In April we read in Today's Market about an American law student who requested Facebook to receive all the information they had about him (Kibar, 2012). Law student had been a member for 2 years, had 234 friends and was not very active. After several the walking company reminders, he received 1,222 pages of record. It had Facebook saved everything. He rediscovered the data he had deleted. Friend requests he had passively accepted. A list of email addresses he had never given to Facebook. His own facial features. Tourist trail girlfriend had gone to Europe, where she had uploaded images via their smartphone. The author writes laconically that even the Nazis were content with 1000 pages information of their opponents.
What is the problem - we can just all the fuss on Facebook, so we handed the walking company all the information about us? The disadvantage is that you can not delete anything. Maybe you clicked on something by mistake once, or maybe the party pictures are less festive the walking company when you're sober. 2 example. Grocery shop Target
Do you cards when paying in shops, add also left data, as modern BI tools can transform the business of useful information. Such stores can predict what you want before you even know it. An anecdote from Target illustrates (Hill, 2012). A man walked into the store and furiously waved a personalized advertising coupon: "My daughter got this in the mail! You think she should buy baby clothes? She is seventeen the walking company years and going to school. Do you try to encourage her to get pregnant? "Manager apologized and called a few days later to apologize again. At that time, her daughter testified that she was indeed pregnant.
Some of Amazon's success is partly due to recommendations: "People who bought this book before you have also purchased these books." Even when buying something for the first time on Amazon will give you the "personal" recommendations. Later it will remember everything you have purchased, and use these to recommendations. So what if you buy a book about bridesmaids to "Anne" did to her friend's daughter, who was at a wedding? Other customers the walking company before Anne is then typically bought books about the wedding, and so children's books (Laudon & Traver, the walking company 2007). Anne currently has no wedding plans or children, the walking company and zero interest in such books. Therefore, Amazon has given us the opportunity to click on "This is a gift" and "Do not use this information for recommendations."
But where is the "Delete all information about purchases I have made"? Data can be sold to a third party, but what do you make it? A few weeks ago, Aftenposten wrote about SAS 'EuroBonus program. Consideration share bonus program with Lufthansa (Dahl & Bruaset, 2012), Voila, all customer data in the hands of another company in another country with other marketing rules. 4 example. the walking company Insurance the walking company
That insurance companies segment their customers know that. In the state of Georgia, USA smokers pay higher premiums than non-smokers (Turban et al, 2007). the walking company We agree that the "risk groups" pay higher premiums, as is common in auto insurance. It's only right that young boys, who statistically end up in multiple car crash than middle-aged women, should the walking company pay more. Or that e
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