Since 2001 I am interested in names. I started with the brand names, product and company for the di

Initially it was called only Mulino, to return to a world of nature, tradition, craftsmanship, and authenticity rurality, but the appropriate test name It found that the word "mill", by itself, could also have a connotation not required for the new brand of Barilla: there is a danger that it could draw something ewatches dirty, unhygienic. It was trimmed so that the shot and joined the words "Mill" and "White." This is the memory of the reading of an essay on the launch of one of the best known brands in Italy, if my memory does not betray an essay by Giampaolo Fabris. By then there was a naming system unique, coherent, thinking about it now I would say almost monolithic. On the back of the packaging of the eighties remember all the cookies in a chessboard. On the ingredients of these my brother and I were wondering in the morning having breakfast there. The names of individual cookies, ewatches thinking about it today, were consistent ewatches with the universe of Mulino Bianco (for example, by "Millers", and then "Grinders", "Galletti", "Molinetti", "Pale"). What Mulino Bianco is perhaps one of the most extensive examples of the naming system, effective and long-lived in the history of the recent communication, at least in the food industry. A classic ewatches case of creation ewatches of a brand and its "possible world", where the naming strategy has largely merged with the strategy of visual identity, communication, advertising, launch of new products that always inhabit the "possible world". Today, some of those "common" names of biscuits have become brands in their turn in the round, we think of "Pan di Stelle" or a more descriptive ewatches naming as "Grancereale" umbrella which covers a certain range of products, from biscuits cereal for breakfast through sweet snacks. Register the return of a more descriptive naming, despite all the gurus of the naming highly inadvisable to opt for a naming that describes (a more descriptive name in home Mulino Bianco is "Stories of Fruits"). It will be considered in greater depth in the future this is a feeling that for now. I leave you with one spot and a referral to a book very close to these issues of naturalness that I reviewed this summer in the other blog, here.
could you tell me who is the author of the addition of the word "White" to mark "Mill" in 1975? And 'the sack of flour Umberto Eco, Alberoni or others? So it was rumored in the corridors of the agencies, but I never got to know ... thanks and regards Fabrizio Baldaccini fabriziobaldaccini@tiscali.it Delete Reply
Since 2001 I am interested in names. I started with the brand names, product and company for the dissertation. The argument then became a book (Brand naming.'s Name-brand within the system, Cleup, 2005). ewatches More of my contributions on the subject are scattered ewatches on the web and magazines, sometimes ewatches I found myself talking about it even in the universities. In short, despite not having done as the other naming the profession, I have not managed to get rid of it. Indeed. I am in this space to reflect on the need to continually find names, not just for children or pets. Playing with a title of an important book by Saul Kripke speak of "necessity of naming". Even the news is in some respects a matter of naming. The artists of the art system work like brand names, new technology and the web have imposed new logical naming. Even the houses (sorry, the residence), in the general mutation of our relationship with the living, seem to need a name, a "supplement of soul" would perhaps Henri Bergson ewatches wrote. Of all this story with no particular regularity, in this space.
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