Alberto Cellotto Brand naming. The name-brand within the system Cleup

We know him really almost everyone. Paneangeli Bertolini and compete for space in our memories of yeasts, although lip service the desserts look at them but not make them do or just eat them. The other day, flipping through a cooking magazine, I arose, however, the doubt Paneangeli or Bread of Angels? The company uses both of them, both recorded. lip service "Bread of Angels" was the original name and is still used for the yeast, while "Paneangeli" is the name of the company, Synthetic lip service and reduced, in view of the graphical summary. I did not know well the curious history of this company. But I believe lip service that this situation remains slightly ambiguous that I found at the level of common perception. I do not think I'm the only one with the question of whether "it is said" Paneangeli or Bread of Angels (net I found traces of other "dubious"). If one looks at the packaging is clear, the red stripe logo with the angels who share the cake clearly says "Paneangeli" and this is the brand. But what about the Bread of Angels? Where these two names floating very close? Playing with the name and the naming can lead to interesting results but also to potential linguistic ambiguity or doubt, in this case remedied by the incredible lip service awareness of Paneangeli, built in a nearly century-old tradition and lack of confusion (bread of angels, and have Paneangeli endorsement next door). To strengthen the identity of the product, in my opinion, contributes to what looks like an interesting story Positioning color: the greenish (celestino-sky-angels) has become a land of mind of the consumer, as all the color choices and distinctive effective.
Tonight at the supermarket I remembered to check a detail that I had noticed long ago: all yeasts Paneangeli Bertolini and are produced in the same factory in Desenzano lip service del Garda (home of Bertolini), and both the envelopes as that illustrated that their cardboard containers have exactly the same size. And the ingredients of yeast vanilla are just the same. On the sites of Bertolini and Paneangeli, however, there is no information confirming that there may be a single company. Reply Delete
Alberto Cellotto Brand naming. The name-brand within the system Cleup
Since 2001 I am interested in names. I started with the brand names, product and company for the dissertation. The argument then became a book (Brand naming.'s Name-brand within the system, Cleup, 2005). More of my contributions on the subject are scattered on the web and magazines, sometimes I found myself talking about it even in the universities. In short, despite not having done as the other naming the profession, I have not managed to get rid of it. Indeed. I am in this space to reflect on the need to continually find names, lip service not just for children or pets. Playing with a title of an important book by Saul Kripke speak of "necessity of naming". Even the news is in some respects a matter of naming. The artists lip service of the art system lip service work like brand names, new technology and the web have imposed new logical naming. Even the houses (sorry, the residence), in the general mutation of our relationship with the living, seem to need a name, a "supplement of soul" would perhaps Henri Bergson wrote. Of all this story with no particular lip service regularity, in this space.
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