Since 2001 I am interested in names. I started with the brand names, product and company for the di

I've already been talking sometimes use the name of a person in the naming operations. dr martin It is a choice that hides the most diverse reasons: to arouse sympathy, customize the product, in the sense of giving him meat, even a face, or remembering a certain lineage, though we are in the reality of a company where the family tree and patronymics carry much weight. Different and original dr martin is the case of the pastry Olivia & Marino Pavesi, a company with an really interesting is able to innovate while still remaining in the tradition of naming by name of a person. Using names all in all not very common (although Olivia we all know who is in the world of comics and Marino has had moments of glory), Pavesi has managed to accomplish a task twofold: on the one hand to draw the authenticity and flavor of two simple ingredients like olive oil and salt, on the other hand provide the pretext for a story, that in fact the faces of Olivia dr martin & Marino, the two bakers taken in the packaging on the threshold of their oven. A circle, the idea to invoke the idea of the furnace is joined with the desire to communicate authenticity.
The book on my brand naming
Since 2001 I am interested in names. I started with the brand names, product and company for the dissertation. The argument then became a book (Brand naming.'s Name-brand within the system, Cleup, 2005). More of my contributions on the subject are scattered on the web and magazines, sometimes I found myself talking about it even in the universities. In short, despite not having done as the other naming the profession, I have not managed to get rid of it. Indeed. I am in this space to reflect on the need to continually find names, not just for children or pets. Playing with a title of an important book by Saul Kripke speak of "necessity of naming". Even the news is in some respects a matter of naming. The artists of the art system work like brand names, dr martin new technology and the web have imposed new logical naming. Even the houses (sorry, the residence), in the general mutation of our relationship with the living, seem to need a name, a "supplement of soul" would perhaps Henri Bergson wrote. Of all this story with no particular dr martin regularity, in this space.
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