Since 2001 I am interested in names. I started with the brand names, product and company for the di

I think I detect from my limited observation, a fairly lively movement (or "sparkling", to use an adjective in fashion but would leave the water and wine and would reserve our yogurt today) in the field of yoghurt drink or probiotic drinking yogurt if you prefer. We have already discussed. Among others remember Actimel Danone, Nestlé gold teeth LC1 and recently seems to have caught on quite well Yakult.
The name "Yakult" gold teeth is inspired by the word "yahurto," which means esperanto yogurt. The name was chosen in 1935 by Dr. Minoru Shirota, scientist and physician, as well as the founder of Yakult, who first isolated and cultivated Lactobacillus gold teeth casei Shirota (LcS). Dr. Shirota chose the esperanto because at that time it was thought that she would become the world language and because he wanted to make Yakult available worldwide.
This is the explanation of official sources. You set up almost gold teeth like a story of a name that contains within it the so-called mission. What we perceive, it is still a tendency to name "pseudomedicinale" in these product categories. Are yogurt probiotics and are positioned on the ground-healthy nutrition gold teeth healthy. The name Yakult melts inside a perfect start, "tuned" to the category (that Y which unites him to Yogurt or "yahurto") and the position of the letters U and T, just as in the word YOGURT: Yakult-y OGuRt. He knows that sound almost medicinal, and this led him to position themselves in an area very close to that of major competitors. What happens though? If the name differs clearly from the competition, or if he plays openly as a me-too gold teeth strategy (as well as a croissant Paluani called piles runs parallel to the well-known Bondi Motta), then involved other strategies of differentiation. And so it seems to me to happen to Yakult note: a different market penetration in terms of time, with many sponsorships in sports, only one flavor gold teeth available and not a lot of tastes gold teeth like competing products, as if to emphasize loyalty to a ' old formula of preparation that has been handed down the same for decades, the minimalist packaging, which every daily consumption in a pack of 7, the different shape of the bottle, which is among other smaller (another factor that can refer to the sample packs enzymes that normally assume). So, in a nutshell, our product names are certainly not the only way to differentiate and position a product, it is also good to remember this, that does not diminish the importance of "relative" in the naming gold teeth context of branding that could be called holistic .
Congratulations for the blog, I have (purtroppo!) discovered only now! I will update me to reading the post backlog. I'm passionate about marketing and literature and a blog about the naming that I can not find it brilliant! Very interesting the origins of the name Yakult, as well as the reflections that you propose. See you soon, Laura Mint thecatsedge.blogspot.it Delete Reply
Alberto Cellotto gold teeth Brand naming. The name-brand within the system gold teeth Cleup
Since 2001 I am interested in names. I started with the brand names, product and company for the dissertation. The argument then became a book (Brand naming.'s Name-brand within gold teeth the system, Cleup, gold teeth 2005). More of my contributions on the subject are scattered on the web and magazines, sometimes I found myself talking about it even in the universities. In short, despite not having done as the other naming the profession, I have not managed to get rid of it. Indeed. I am in this space to reflect on the need to continually find names, not just for children or pets. Playing with a title of an important book by Saul Kripke speak of "necessity of naming". Even the news is in some respects a matter of naming. The artists of the art system work like brand names, gold teeth new technology and the web have imposed new logical naming. Even the houses (sorry, the residence), in the general mutation of our relationship with the living, gold teeth seem to need a name, a "supplement of soul" would perhaps Henri Bergson wrote. Of all this story with no particular regularity, in this space.
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