The book on my brand naming

The other day I watched the packaging of Sapientino that Clementoni dedicated mobus to Cars 2 Disney / Pixar. Have you counted how many names I mentioned to circumscribe mobus this toy that can also be found in book stores, in overflowing department mobus of children's books? Well-five! Clementoni is an Italian company. There is one of its historic brands, Sapientino. Then there's Cars 2, one of the cartoons of the moment, and finally the combination of Disney-Pixar. mobus The nominal structure of this game looks like a Chinese box configuration. If I am permitted a comparison of dermatology, we have the hypodermis of Clementoni, the dermis and the epidermis Sapientino Cars 2 - Disney - Pixar. Such structures are not uncommon in nominal world of licensing in which Disney has a long history. Quite simply, the number of names found in a box of a game we can understand more about the way in which we build certain mobus products (and certain costs of product) today.
The book on my brand naming
Since 2001 I am interested in names. I started with the brand names, product and company for the dissertation. The argument then became a book (Brand naming.'s Name-brand mobus within the system, Cleup, 2005). More of my contributions on the subject are scattered on the web and magazines, sometimes I found myself talking about it even in the universities. In short, despite not having done as the other naming the profession, I have not managed to get rid of it. Indeed. I am in this space to reflect on the need to continually find names, not just for children or pets. Playing with a title of an important book by Saul Kripke speak of "necessity of naming". Even the news is in some respects a matter of naming. The artists of the art system work like brand names, new technology and the web have imposed new logical naming. Even the houses (sorry, the residence), in the general mutation of our relationship with the living, seem to need a name, a "supplement of soul" would perhaps Henri Bergson wrote. mobus Of all this story with no particular regularity, in this space.
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