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"Kind" is an adjective and since September, it is also the name of the caretaker 2.0, developed by Hyatt hotels on Twitter. This figure is played by an actor in the guise of a distinguished Concierge "old school", humorous and lapped the unexpected, able to cope with a smile on even absurd demands of the customers. As he says himself: "Concierge is high diplomacy" ... Naturally, Aimable ymcmb clothing tweets. In addition, short videos filmed in, it answers questions from users, and bounces about their face, grabbing the ball rolling. These videos are posted on the Twitter "@ aimable_hyatt" account. They help overcome the short format tweets when the subject merits further development. Furthermore, the language is worked Concierge 2.0, in line with his character. It challenges users with "dear", "dear" and "we will be happy to serve you." He knows thank delicately with its semantic label: "Thanks to the wonderful @ Am_Chaignot for coming to see me." To communicate the results of a game, he tweeted: "Once is not custom, I made you wait! Here is the list of winners # HYATTaDream. Congratulations to all. "Indeed, Aimable organized a contest in November of tweets, combining co-creation to the customer relationship. Customers were asked to describe their dream in a tweet at Hyatt stay. The top seven tweets were rewarded with stays in hotels group. ymcmb clothing
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